2011年11月6日星期日

LV and Life Value - life itself is a journey


"LV" is the brand founder Louis Vuitton (Louis Vuitton) name abbreviation, which is both minimalist combination of letters, to become popular around the world luxury goods logo. 150 years, extending from the trunk to a variety of products, interpretation of Louis Vuitton brand has been committed to core values: quality travel. The noble, excellent quality favorably.
moncler vestLV travel philosophy a long time, he was the founder of a carpenter Louis Vuitton is a French family of poor children into the court of France, dedicated to the nobility packaged travel luggage, travel luggage making skills are superb, well-known in Paris. Leave the palace, Louis Vuitton own business, to continue his line of work. With a flat travel bags, LV launched a fashion revolution. 150 years of development, in order to satisfy the modern traveler exquisite quality of the travel requirements, LV gradually produced two bottles of wines, wine bag can hold, there can be free to open, fold away, used to read the painting of tables and chairs. moncler coats
The new millennium, the ever-changing society, and the fast-paced life, people become so overwhelmed by the material life of luxury in the spirit of the poor. How to improve the spiritual quality of life, the meaning of life, people's needs, but also LV thinking. So lv the "life itself is a travel" as the motif of the story, he began a new era of a new story. Travel is to find the meaning of life in 2008, Lv invested in China's first television advertising, in advertising, we can clearly read the LV told us Life Value:
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"Why go to travel, travel is not a trip, not a holiday, travel is a process, once found, is a self-discovery process. Let us face the real self of travel, travel not only let us see the world, made us look to their own in which position. whether we create a travel or travel has created us, life itself is a journey, life will lead you aiming for? "
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Advertising, the trip was seen as the process of life, to find their own travel and realize the value of life, while able to walk with life is there with the excellent quality of the LV travel bags. This is the LV around the life story of the opening motif.
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